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Agadir or Essaouira: where to buy?
For new builds, Agadir is on average about 20% cheaper than Essaouira. Here are the figures side by side, then our reading by project.
Figures side by side
| Criterion | Agadir | Essaouira |
|---|---|---|
| Price per m² (new) | 7,000 – 13,000 MAD/m² | 9,000 – 16,000 MAD/m² |
| Studio (≈ 40 m²) | MAD 280,000 – MAD 520,000 | MAD 360,000 – MAD 640,000 |
| 2-bedroom (≈ 95 m²) | MAD 670,000 – MAD 1,240,000 | MAD 860,000 – MAD 1,520,000 |
| Size for MAD 1 million | 100 m² | 80 m² |
| Most affordable area | Tilila · Anza · Tikiouine | Ghazoua · Route de Marrakech · Diabat |
| Most expensive area | Taghazout Bay · Tamraght | Médina · seafront |
| Seaside areas | 2 | 1 |
| Villa areas | 1 | 1 |
| Apartment prices (IPAI, 1 quarter) | +0.9% | — |
| Areas tracked | 5 | 2 |
Indicative 2025-2026 new-build benchmarks tracked by ABRAJ (price per m² by neighbourhood), before purchase costs. ABRAJ publishes no listings: an advisor searches for the matching property.
Our reading by project
Tight budget: Agadir (3 affordable areas, lower average price).
Families: Agadir (one family area or near schools).
Buy-to-let: Agadir (3 areas with strong rental demand).
Near the sea: Agadir (2 seaside areas).
Upscale: Agadir (2 upscale areas).
Living in Agadir
A bay, a mild climate all year and a relaxed pace. A residential and seaside market (Founty, Taghazout Bay), with lower entry prices than the big cities.
You can walk to the beach from Founty and the centre. For a main home, look at neighbourhood life out of season.
Al Massira airport, motorway to Marrakech, expressway to Taghazout.
Living in Essaouira
A city of art and wind, popular with Europeans and Moroccans for a second home or a riad.
Frequent wind, a mild climate, a slow pace.
Investing in Agadir
Steady holiday rentals (Moroccan and European tourism). Prefer well-managed residences close to the beach.
Investing in Essaouira
Tourist rentals and guesthouses, subject to authorisation.
Other comparisons with Agadir
Other comparisons with Essaouira
Frequently asked questions
Is it cheaper to buy in Agadir or Essaouira?
For new builds, Agadir: 7,000 – 13,000 MAD/m²; Essaouira: 9,000 – 16,000 MAD/m². Agadir is about 20% cheaper.
How much is a 2-bedroom in Agadir and in Essaouira?
About MAD 670,000 – MAD 1,240,000 in Agadir and MAD 860,000 – MAD 1,520,000 in Essaouira, before purchase costs (≈ 7%).
What size for MAD 1 million in Agadir or Essaouira?
About 100 m² in Agadir and 80 m² in Essaouira, at the average new-build price.
Torn between Agadir and Essaouira?
Describe your project: an ABRAJ advisor shortlists the new developments that fit your budget, free and with no commitment.
Last updated: 2026-10-20