01
Strategy and pricing
Positioning, unit mix and price list based on a close reading of your market.
- Market and competition study
- Positioning and targets
- Price list and sales calendar
Expertise
New-build project sales, end to end.
Strategy, performance marketing, technology, sales force, network and management: ABRAJ brings together every skill that sells a project, under one exclusive mandate and one point of contact.
Our expertise
Six levers working for your project.
02
Performance marketing
Campaigns managed for results, built to attract buyers, not clicks.
- Project identity and materials
- Campaigns managed on cost per sale
- Content that makes people want to buy
03
Technology
Proprietary technology that follows every buyer, from first contact to deed.
- No lead lost
- Every buyer followed
- Real-time sales data
04
Dedicated sales force
Salespeople trained on your project, at the sales office and remotely.
- A team dedicated to your project
- On-site and remote visits
- Mortgage support
05
National and international network
Buyers in Morocco, Moroccans abroad and foreign investors.
- Buyers across the Kingdom
- Moroccans abroad
- Foreign investors
06
Management and transparency
Clear, regular reporting, and decisions made with you.
- Weekly progress update
- Monthly steering committee
- Shared indicators
The reality
Building is your job. Selling is ours.
A project is won as much in its sales as in its construction. A misplaced price, a launch without demand, a scattered team: months of stock and cash tied up. We take on that responsibility alongside you.
Without a sales agentWith ABRAJ
A slow start after launchDemand built before sales open
A price set by gut feelingA price list based on market data
A sales team to hire and manageA dedicated sales force, paid on sale
Little reach beyond your cityBuyers in Morocco and abroad
Little visibility on sales progressTransparent reporting at every stage
One formula
Our formula
The exclusive mandate. Because results are secured across the whole chain.
A project is not sold with one more campaign or one more team. To guarantee results, we control your project’s entire value chain, from market study to key handover. That is why we only work exclusively.
The whole value chain, under one mandate
- 01MarketStudy, positioning, targets
- 02Product and priceUnit mix, price list, calendar
- 03MarketingIdentity, pre-launch, campaigns
- 04SalesSales office, visits, reservations
- 05FinancingMortgage support for buyers
- 06HandoverSales administration, deeds, keys
Why exclusivity
One voice in the market
One price, one message and a consistent image. No intermediaries competing over your project.
Clear accountability
One party responsible for your results, from strategy to handover.
Full commitment
Team, marketing and network mobilised from day one, because we carry the result.
Our commitments
A partner, not a supplier.
A single point of contact
A dedicated project director, accountable for your results.
Paid on sale
Our interests are aligned with yours.
Your price, your decision
No discount without your approval.
Full confidentiality
Your prices, stock and figures stay between us.
FAQ
What developers ask us.
Which projects do you work on?
Affordable, mid-range and high-end residential, villas, plots, offices and mixed-use projects in Morocco’s main cities.
How are you paid?
Through a commission on signed sales, set in the mandate according to the project and the scope entrusted.
When should I contact you?
Ideally before launch: pre-marketing makes the difference. We can also take over a project already launched, always exclusively.
Do you work exclusively?
Yes, only. To guarantee results, we must control the project’s entire value chain: one sales agent, one price, one message.
Who sets the prices?
You do. We recommend a market-based price list, and no discount is granted without your approval.
How many projects do you handle at once?
Few, by choice. As a boutique, each project has its own team and project director.
Contact
Let’s talk about your project.
A first confidential conversation, with no commitment. We call you back within one business day.
- 1A first conversation
We listen to your project and goals, within one business day.
- 2Site visit and audit
We discover your project on site and analyse its market.
- 3Our proposal
A strategy, a sales plan and a mandate proposal.