The problem
Selling new-build projects is often still artisanal: scattered in-house teams, unmeasured marketing, poorly qualified buyers, a diaspora that is hard to reach.
Investor relations
We are building the sales infrastructure for new-build real estate in Morocco.
ABRAJ is a real estate master broker: under exclusive mandates, we run the entire value chain of selling new-build projects. A platform for buyers, proprietary technology for developers, a model with no land and no inventory.
- Asset-light model
- Exclusive mandates
- Proprietary technology
- Morocco and diaspora
01Investment thesis
An essential market, sales still run the old way.
Our answer
A master broker that carries the whole value chain under exclusive mandate, with a platform for buyers and proprietary technology for developers.
Why ABRAJ wins
Every mandate enriches our demand data and buyer network: the next project sells faster, at lower cost.
02Why now
Tailwinds are aligned.
A country in transformation
Morocco co-hosts the 2030 FIFA World Cup: infrastructure, cities and attractiveness are accelerating.
A diaspora tied to home
Moroccans abroad invest in property in Morocco and expect a reliable remote journey.
A digital buyer
Decisions are prepared online long before the visit: sales must follow.
Developers professionalising
Selling fast, at the right price and transparently is becoming key to project financing.
03Business model
Paid on sale, without carrying assets.
Revenue
A commission on every signed sale, set by exclusive mandate. Our interests are the developer’s.
Structure
Asset-light: no land, no inventory, no construction debt. Capital funds the team, technology and acquisition.
Replicability
A method and technology that deploy city by city, project by project.
04Network effect
A flywheel that strengthens with every project.
More qualified buyers produce better demand data. That data convinces more developers to entrust us with their projects, whose sales in turn attract new buyers.
1Qualified buyers2Demand data3Developer mandates4Projects sold
05Defensibility
What makes ABRAJ hard to copy.
Demand data
A detailed understanding of what buyers want, by city, neighbourhood and budget.
Proprietary technology
Every buyer and every sale tracked, from first contact to deed.
End-to-end exclusivity
The whole value chain under one mandate: one voice, one accountability.
Trilingual brand
French, English and Darija: Morocco, the diaspora and international buyers.
06Roadmap
Three stages to become the reference.
- 01
Foundations
First exclusive mandates in major cities, proven method and technology.
- 02
Expansion
New cities, diaspora network and international buyers, sales teams.
- 03
Platform
Adjacent services for buyers and developers: financing, market data, after-sales.
Indicative, detailed in the investor memo.
07Governance
The standards an investor expects.
Transparency
Regular reporting and indicators shared with our partners.
Compliance
Personal data protection in line with Moroccan law 09-08.
Alignment
Fees tied to signed sales, not to promises.
Discretion
Developer and investor information kept strictly confidential.
Investor memo
Request the investor memo
Thesis, market, model, development plan and funding needs: the memo is shared on request, after a first confidential conversation.
- Confidential call with the founder
- Memo and data under NDA
- Reply within two business days
This page is for information only. It is neither an offer of securities nor a solicitation to invest.