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Kenitra or El Jadida: where to buy?
For new builds, Kenitra is on average about 8% cheaper than El Jadida. Here are the figures side by side, then our reading by project.
Figures side by side
| Criterion | Kenitra | El Jadida |
|---|---|---|
| Price per m² (new) | 6,000 – 11,000 MAD/m² | 6,500 – 12,000 MAD/m² |
| Studio (≈ 40 m²) | MAD 240,000 – MAD 440,000 | MAD 260,000 – MAD 480,000 |
| 2-bedroom (≈ 95 m²) | MAD 570,000 – MAD 1,050,000 | MAD 620,000 – MAD 1,140,000 |
| Size for MAD 1 million | 120 m² | 110 m² |
| Most affordable area | Bir Rami · Ouled Oujih | Centre · Plage · Sidi Bouzid |
| Most expensive area | Mehdia beach | Mazagan Beach Resort |
| Seaside areas | 1 | 2 |
| Villa areas | — | 1 |
| Apartment prices (IPAI, 1 quarter) | +0.5% | +0.7% |
| Areas tracked | 3 | 2 |
Indicative 2025-2026 new-build benchmarks tracked by ABRAJ (price per m² by neighbourhood), before purchase costs. ABRAJ publishes no listings: an advisor searches for the matching property.
Our reading by project
Tight budget: Kenitra (one affordable area, lower average price).
Families: Kenitra and El Jadida are even on this point.
Buy-to-let: Kenitra (one area with strong rental demand).
Near the sea: El Jadida (2 seaside areas).
Upscale: El Jadida (one upscale area).
Living in Kenitra
A fast-growing industrial city (automotive, Atlantic Free Zone) 40 km from Rabat, linked by train and motorway. Mehdia beach nearby.
An affordable alternative to Rabat for people working along the Rabat-Kenitra axis.
Living in El Jadida
A coastal city 100 km from Casablanca, with the Jorf Lasfar port and the Mazagan resort. Gentler prices than Casablanca.
Quiet coastal life, Casablanca one hour away by motorway.
Investing in Kenitra
Rental demand from employees of the industrial zones.
Investing in El Jadida
Summer rentals and Jorf Lasfar executives.
Other comparisons with Kenitra
Other comparisons with El Jadida
Frequently asked questions
Is it cheaper to buy in Kenitra or El Jadida?
For new builds, Kenitra: 6,000 – 11,000 MAD/m²; El Jadida: 6,500 – 12,000 MAD/m². Kenitra is about 8% cheaper.
How much is a 2-bedroom in Kenitra and in El Jadida?
About MAD 570,000 – MAD 1,050,000 in Kenitra and MAD 620,000 – MAD 1,140,000 in El Jadida, before purchase costs (≈ 7%).
What size for MAD 1 million in Kenitra or El Jadida?
About 120 m² in Kenitra and 110 m² in El Jadida, at the average new-build price.
Torn between Kenitra and El Jadida?
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Last updated: 2026-10-20