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El Jadida or Essaouira: where to buy?
For new builds, El Jadida is on average about 26% cheaper than Essaouira. Here are the figures side by side, then our reading by project.
Figures side by side
| Criterion | El Jadida | Essaouira |
|---|---|---|
| Price per m² (new) | 6,500 – 12,000 MAD/m² | 9,000 – 16,000 MAD/m² |
| Studio (≈ 40 m²) | MAD 260,000 – MAD 480,000 | MAD 360,000 – MAD 640,000 |
| 2-bedroom (≈ 95 m²) | MAD 620,000 – MAD 1,140,000 | MAD 860,000 – MAD 1,520,000 |
| Size for MAD 1 million | 110 m² | 80 m² |
| Most affordable area | Centre · Plage · Sidi Bouzid | Ghazoua · Route de Marrakech · Diabat |
| Most expensive area | Mazagan Beach Resort | Médina · seafront |
| Seaside areas | 2 | 1 |
| Villa areas | 1 | 1 |
| Apartment prices (IPAI, 1 quarter) | +0.7% | — |
| Areas tracked | 2 | 2 |
Indicative 2025-2026 new-build benchmarks tracked by ABRAJ (price per m² by neighbourhood), before purchase costs. ABRAJ publishes no listings: an advisor searches for the matching property.
Our reading by project
Tight budget: El Jadida (lower average price).
Families: El Jadida (one family area or near schools).
Buy-to-let: El Jadida and Essaouira are even on this point.
Near the sea: El Jadida (2 seaside areas).
Upscale: El Jadida and Essaouira are even on this point.
Living in El Jadida
A coastal city 100 km from Casablanca, with the Jorf Lasfar port and the Mazagan resort. Gentler prices than Casablanca.
Quiet coastal life, Casablanca one hour away by motorway.
Living in Essaouira
A city of art and wind, popular with Europeans and Moroccans for a second home or a riad.
Frequent wind, a mild climate, a slow pace.
Investing in El Jadida
Summer rentals and Jorf Lasfar executives.
Investing in Essaouira
Tourist rentals and guesthouses, subject to authorisation.
Other comparisons with El Jadida
Other comparisons with Essaouira
Frequently asked questions
Is it cheaper to buy in El Jadida or Essaouira?
For new builds, El Jadida: 6,500 – 12,000 MAD/m²; Essaouira: 9,000 – 16,000 MAD/m². El Jadida is about 26% cheaper.
How much is a 2-bedroom in El Jadida and in Essaouira?
About MAD 620,000 – MAD 1,140,000 in El Jadida and MAD 860,000 – MAD 1,520,000 in Essaouira, before purchase costs (≈ 7%).
What size for MAD 1 million in El Jadida or Essaouira?
About 110 m² in El Jadida and 80 m² in Essaouira, at the average new-build price.
Torn between El Jadida and Essaouira?
Describe your project: an ABRAJ advisor shortlists the new developments that fit your budget, free and with no commitment.
Last updated: 2026-10-20