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Tetouan or Essaouira: where to buy?
For new builds, Tetouan is on average about 24% cheaper than Essaouira. Here are the figures side by side, then our reading by project.
Figures side by side
| Criterion | Tetouan | Essaouira |
|---|---|---|
| Price per m² (new) | 6,000 – 13,000 MAD/m² | 9,000 – 16,000 MAD/m² |
| Studio (≈ 40 m²) | MAD 240,000 – MAD 520,000 | MAD 360,000 – MAD 640,000 |
| 2-bedroom (≈ 95 m²) | MAD 570,000 – MAD 1,240,000 | MAD 860,000 – MAD 1,520,000 |
| Size for MAD 1 million | 105 m² | 80 m² |
| Most affordable area | Tétouan centre · Wilaya · Touabel | Ghazoua · Route de Marrakech · Diabat |
| Most expensive area | Cabo Negro · Marina Smir | Médina · seafront |
| Seaside areas | 2 | 1 |
| Villa areas | 1 | 1 |
| Apartment prices (IPAI, 1 quarter) | — | — |
| Areas tracked | 3 | 2 |
Indicative 2025-2026 new-build benchmarks tracked by ABRAJ (price per m² by neighbourhood), before purchase costs. ABRAJ publishes no listings: an advisor searches for the matching property.
Our reading by project
Tight budget: Tetouan (one affordable area, lower average price).
Families: Tetouan (one family area or near schools).
Buy-to-let: Tetouan (one area with strong rental demand).
Near the sea: Tetouan (2 seaside areas).
Upscale: Tetouan and Essaouira are even on this point.
Living in Tetouan
The Mediterranean coast: Tetouan to live in, Martil, M’diq and Cabo Negro for seaside second homes.
Strongly seasonal: check how lively it is outside summer.
Living in Essaouira
A city of art and wind, popular with Europeans and Moroccans for a second home or a riad.
Frequent wind, a mild climate, a slow pace.
Investing in Tetouan
Summer rentals, to weigh against vacancy out of season.
Investing in Essaouira
Tourist rentals and guesthouses, subject to authorisation.
Other comparisons with Tetouan
Other comparisons with Essaouira
Frequently asked questions
Is it cheaper to buy in Tetouan or Essaouira?
For new builds, Tetouan: 6,000 – 13,000 MAD/m²; Essaouira: 9,000 – 16,000 MAD/m². Tetouan is about 24% cheaper.
How much is a 2-bedroom in Tetouan and in Essaouira?
About MAD 570,000 – MAD 1,240,000 in Tetouan and MAD 860,000 – MAD 1,520,000 in Essaouira, before purchase costs (≈ 7%).
What size for MAD 1 million in Tetouan or Essaouira?
About 105 m² in Tetouan and 80 m² in Essaouira, at the average new-build price.
Torn between Tetouan and Essaouira?
Describe your project: an ABRAJ advisor shortlists the new developments that fit your budget, free and with no commitment.
Last updated: 2026-10-20